What are the differences in the selection of thermos cups between Asia and Europe and America in the global market? (II)

Hello everyone, "Dong Dong Talk Cup" is here. In the previous article, the content about different brand preferences was left in this issue due to space limitations. http://www.zhanyict.com/en/ProductsDetail-VB-10361.htmlToday, the editor will continue to share with friends the differences in choosing insulated cups between the Asian market and the European and American markets?

Asian market: In Asia, especially in China, Japan, and South Korea, brands such as Elephant India and Tiger Brand are favored for their high quality and deeply rooted brand image. http://www.zhanyict.com/en/ProductsDetail-VB-10361.htmlDue to the emergence of many new brands of water bottles in recent years, although there are many excellent brand products, their brand depth is not as deep as the above-mentioned brands.

European and American markets: Brands such as Thermos, Contigo, and Hydro Flask are very popular in the US and European markets, and their brand marketing often emphasizes durability and material safety (such as BPA free). http://www.zhanyict.com/en/ProductsDetail-VB-10361.htmlOf course, in the past two years, there have also been some brands that have gained popularity in the European and American markets, such as YETI, Stanley, and OWALA, which have become popular in the past year.

The difference in market price carrying capacity (price sensitivity).

Asian market: Asian consumers may pay more attention to cost-effectiveness when choosing insulated cups. Products ranging from low-end to high-end can often be seen in the Asian market, meeting the needs of different consumer levels. http://www.zhanyict.com/en/ProductsDetail-VB-10361.htmlThis situation not only illustrates the segmentation of the market, but also causes cognitive misjudgment for some consumers. For example, a thermos cup with similar appearance, same material, and consistent function may have retail prices ranging from tens to hundreds in the market, with dozens or even hundreds of different prices in between. Therefore, many consumers often make misjudgments without a basis for judgment.

European and American markets: Although there are also products with diversified prices, European and American consumers may be more willing to pay additional fees for brand trust and high quality. http://www.zhanyict.com/en/ProductsDetail-VB-10361.htmlOf course, the European and American markets are also polarized, with both low-end and mid to high end markets. However, upon closer examination, it can be found that even in cases where product similarity is extremely high and price differences are significant, there are much fewer price differences in between.

Different marketing methods.

Asian markets: Marketing activities in Asia may focus more on offline promotion and direct interaction with consumers, such as product introductions through exhibitions and physical stores.

European and American markets: Online marketing and brand promotion through social media influencers are more common in Europe and America.

In terms of promotion methods, the editor also tries to find subtle differences in different markets. http://www.zhanyict.com/en/ProductsDetail-VB-10361.htmlIt is not to say that the Asian market will not be influenced through social media and other tools. In terms of meeting, the proportion of thermos cups promoted through internet celebrity marketing in Europe and America is indeed greater than that in the Asian market.

Overall, the differences in the selection of thermos cups between Asian and European markets reflect different lifestyles, aesthetic standards, and consumer behaviors. http://www.zhanyict.com/en/ProductsDetail-VB-10361.htmlBrands and product developers need to fully consider these factors to meet the specific needs of each market.