How to enhance the product appeal and brand value of a new water cup brand? (I)

Hello everyone, "Dong Dong Talk Cup" is here. Since its creation, this account has published over 100 videos and over 200 original articles on various topics across the internet, with more than 2000 followers. I would like to thank my friends for their support and attention. http://www.zhanyict.com/en/ProductsDetail-VB-10489.htmlToday, I will share how the newly created water cup brand can enhance its product attractiveness and brand value.

I wrote this article because I have an overseas client who is facing such a problem. The other party collaborated with the editor's factory to develop multiple water cup products, but encountered difficulties in sales, which is actually a common problem among new brands in the industry. http://www.zhanyict.com/en/ProductsDetail-VB-10489.htmlAlthough the products developed by the customer are novel and beautiful, with reasonable and clever functions and excellent quality, the sales volume has never met the customer's expectations. When communicating with the customer, the editor constantly summarizes and searches for information, and also draws on the development ideas of peer brands. The summary is as follows:

1. Clear positioning to meet specific needs

Firstly, new brands need to clarify the market positioning of their products, and understanding the needs and preferences of target consumers is key. For example, if the target market is environmentally conscious consumers, the product can use recyclable materials and emphasize environmentally friendly design. http://www.zhanyict.com/en/ProductsDetail-VB-10489.htmlIf the target audience is sports enthusiasts, the product should meet the needs of these consumers in terms of functionality and capacity. By meeting the specific needs of this niche market, brands can quickly establish a market position.

2. Innovative design and functionality

Innovation in product design and functionality can effectively attract consumers' attention. For example, with temperature display, it is convenient to keep track of the temperature inside the cup in a timely manner during use; http://www.zhanyict.com/en/ProductsDetail-VB-10489.htmlEquipped with a climbing buckle function, it can be quickly and conveniently carried; Equipped with filtering function, it can meet outdoor drinking water needs, etc.

3. Strengthen brand story and culture

Consumers not only purchase products, but also the stories and culture behind the brand. A new brand needs to build an infectious brand story, which can be achieved in various ways. For example, through the story of brand origin, brand mission, and how to adhere to brand values in product design and manufacturing processes. http://www.zhanyict.com/en/ProductsDetail-VB-10489.htmlThese stories can be promoted on social media, official websites, and product packaging to establish emotional connections with consumers.