How to shoot a professional product display video?

Hello everyone, "Dong Dong Talk Cup" is here. With the popularization of 5G networks, the 6G era is about to come. Both individuals and companies have joined the world of short videos for themselves and their products. These short videos have evolved from the early simple scripts with rough picture clarity to the current carefully crafted scripts and high-definition shooting pictures, which all show that everyone is making continuous progress in short video shooting. http://www.zhanyict.com/en/ProductsDetail-VB-10481.htmlAmong them, corporate product video shooting has become an important track in video products. Considering the difficulty and cost of shooting, many companies hope to use their own capabilities to shoot relatively professional and exquisite product display videos. Next, the editor will use the water cup products in his own industry as an example to share with you how to shoot excellent product videos.

The title of the video is very important. An eye-catching title is the first step to attract a lot of traffic. Take the water cup display as an example. "Explore the perfect water cup: the perfect combination of style and function". Will such a title attract your curiosity and make you want to click to watch? http://www.zhanyict.com/en/ProductsDetail-VB-10481.htmlOf course, the title should be at least 80% relevant to the content. Don't be a clickbait in order to attract traffic.

Product display videos are short videos, so the entire video display time should not be too long. A reasonable video length should be edited according to the video display techniques and content. If it is just a product appearance and function display video, it is recommended that the video length be controlled within 60 seconds. http://www.zhanyict.com/en/ProductsDetail-VB-10481.htmlThe first 10 seconds are the most critical. The content displayed in the first 10 seconds should give viewers the desire to continue to learn more. If it is a detailed and comprehensive introduction to the product with a language introduction, such a video is recommended to be controlled between 1-2 minutes. It is recommended to remove waiting or stuck shots in the editing, and the editing can be switched through multi-angle shots.

Video content is very important. For product display videos, some interesting and compact content will attract more viewers, while some long and boring content will make viewers leave after watching for only a few seconds. Therefore, the display of product content must be planned in terms of sequence and actual use. http://www.zhanyict.com/en/ProductsDetail-VB-10481.htmlTaking a water cup as an example, you can combine the industrial design lens with the finished product appearance, extend the same function of a more attractive product to the function of the water cup, and display the cherishment of water and the pursuit of health to the use process of the water cup. The style is simple and fresh, and the product should be the center of the whole video. Then friends can organize the picture style and color tone in combination with their own products.

For an attractive video, the script design is like the skeleton of the human body, the content is the flesh and blood, and the display method and skills are the skin, so that a three-dimensional, textured and attractive video can be formed. http://www.zhanyict.com/en/ProductsDetail-VB-10481.htmlI will not go into details about how to write a script. Even if the product is the same, countless scripts can be generated, so you can plan a suitable script according to the purpose of your video product and the target group.

In addition to the above, we need to clean and maintain the products we are shooting, and arrange the environment appropriately. Sometimes, in order to show every detail well, we need to prepare all the accessories of the products in advance. When shooting, the color and material characteristics of the product should be combined with the environment, and we should not make mistakes in product display due to improper shooting environment. http://www.zhanyict.com/en/ProductsDetail-VB-10481.htmlIt is especially important to display the functions during shooting. It is best for the photographer to understand the functions and effects in advance, so that they can shoot better and more accurately.

I will not go into details about the props and equipment used in the shooting. No matter what equipment is used, lighting and high-definition shooting equipment are essential. http://www.zhanyict.com/en/ProductsDetail-VB-10481.htmlMany product display videos that look very professional, in addition to the understanding of the product and the grasp of the angles and camera movements, are actually mostly the use of lighting.

The above are some of my thoughts on product video shooting. I hope friends who have the same interest can contact me so that we can discuss progress together.