What costs are required to create and maintain a brand? (II)

Hello everyone, "Dong Dong Talks About Cups" is here. Today, the editor will continue to share with you the content about brand operation.

In the process of creating and operating a brand, there are several costs to consider:

Brand design costs, brand design includes logos, fonts, colors and other overall visual images, which is the first impression of the brand image. Brand design establishes customers' perception of the brand and influences customers' decision to choose the brand. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlMany companies have their own designers, but as a brand logo, the editor still recommends finding a professional agency or professional designer to do it. A unique and memorable logo does have a multiplier effect on brand promotion.

Brand promotion costs, brand promotion is the process of letting more potential consumers know about the brand, including advertising, marketing, promotional activities, etc. Promotional activities can help brands expand their popularity and increase market share. In many corporate cases that I have come across, the method of finding Internet celebrities and celebrities to endorse and promote to quickly expand brand awareness requires entrepreneurs to be cautious. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlMany companies have invested a lot of manpower and material resources for this, and often their brand development is directly cut off due to some inappropriate events or behaviors of the other party.

Brand marketing costs, brand marketing includes brand positioning, market research, brand strategy planning, etc. Targeted brand marketing activities can help brands establish differentiated competitive advantages and attract target customers. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlRegarding brand positioning, some entrepreneurs I know will choose a benchmark brand, especially a benchmark product, when creating a brand. This targeted marketing is currently called traffic grabbing, but it is an effective way.

Brand management costs, including brand protection, brand monitoring, and maintaining brand reputation. Effective brand management can maintain the integrity of the brand image and avoid negative events that affect the brand value. Creating a brand and promoting it in the early stages are relatively easy as long as there is sufficient funding and a complete product chain. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlHowever, if a brand wants to become a "century-old store" in the market, it needs to manage the brand carefully, reduce negative news, and enhance the brand's reputation in the market.

After reading the above, some friends feel that the editor is talking in generalities. In fact, it is not that the editor does not want to share with you in depth, but once you go deep, these 1,000 words cannot fully express it. Secondly, many friends, especially some entrepreneurs with factory management experience, will not be able to read it. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlWhat they need is not the details of brand development, but some tips to open up their own business ideas, and then make choices based on the actual situation of their own enterprises. Friends who like the editor's articles, please follow the editor and encourage the article to like it. The editor thanks in advance.