Why are the sales of “smart” water bottles not good? (I)
Hello everyone, "Dong Dong Talks About Cups" is here. I remember that between 2018 and 2022, all kinds of smart water cups were flooded in, whether they were listed on the market or encountered in my daily business. I could see smart water cups on display at various daily necessities exhibitions that year, http://www.zhanyict.com/en/ProductsDetail-VB-10455.htmlbut I don’t know if it was my illusion or the market was really like this. Have you noticed that since entering 2024, smart water cups seem to have suddenly disappeared, especially those "smart" water cups with APP functions and complex functions. Today, based on my understanding of "smart" water cups, my understanding of the industry, and the changes in market consumption, I will briefly talk about why the sales of "smart" water cups are not good in the market?
"Smart" water cups have been the new favorite of smart home products in recent years, and they are also a shortcut for some technology companies to apply for IPO through the concept of "smart" water cups. These "smart" water cups have gone from single functions at the beginning to more and more complex functions later. http://www.zhanyict.com/en/ProductsDetail-VB-10455.htmlBy integrating various "smart" functions, such as monitoring water quality, reminding to drink water, and recording water intake, they aim to help users manage drinking water more scientifically.
In order to make these functions more clear at a glance and easier for users to master and use, many "smart" water cup brands also develop auxiliary APPs. It stands to reason that consumers prefer products with diverse functions and humanized designs when consuming some electronic products, http://www.zhanyict.com/en/ProductsDetail-VB-10455.htmlbut why are the sales of "smart" water cups in the market very unsatisfactory? The editor concludes that it is probably due to the following reasons. Before sharing, the editor declares that the following views only represent the editor's personal views, are not targeted or inductive, and have no reference value.
First of all, the concept of "smart" is broad. As long as it breaks through the traditional functions of water cups and can be displayed by electronic devices, it can be called a "smart" water cup. http://www.zhanyict.com/en/ProductsDetail-VB-10455.htmlTherefore, many "smart" water cups are suspected of selling dog meat under the guise of sheep. In addition, the market competition for smart water cups is fierce, and product homogeneity is serious. If you don't have the functions I have today, then tomorrow every household may have these functions. The "smart" functions that can be realized by "smart" water cups are very mature in other products on the market, so more of them are directly grafted with functions.
Especially with the continuous development of smart technology, more and more companies are entering the field of smart water cups, resulting in an endless stream of similar products on the market with similar functions. http://www.zhanyict.com/en/ProductsDetail-VB-10455.htmlConsumers will feel confused when choosing to buy, and it is difficult to judge which product is better, especially some companies have developed "smart" functions that are flashy and under the name of "professionalism", but in fact their functions have not been verified by a large number of markets, which leads to poor sales in the market.
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