What is the primary market in China's water cup consumption market? What are the third and fourth tier markets? What are the differences?

The content shared by the editor today is mainly for fellow practitioners, especially newcomers who have just entered the industry. I hope that friends who read this article can benefit from it. http://www.zhanyict.com/Why does the editor analyze the primary market and the third and fourth tier markets?

As people pursue a healthy life and their spending power increases, the water cup consumption market in China is booming. From less than one water cup per person in the last century to 1.89 water cups per person now, this not only reflects the increase in water cup sales, but also fully reflects the overall economic development and the increase in personal income. http://www.zhanyict.com/Coupled with the continuous promotion of environmental protection, safety and health awareness, people are increasingly concerned about the quality of life and personal health.

What is the primary market in China's water cup consumer market? In terms of sales volume and purchasing power, the primary market refers to those markets with high sales volume and strong purchasing power; in terms of geography, it mainly refers to those places with developed economy, large population base and strong market purchasing power. In the primary market, people generally have a strong health awareness and have the purchasing power for water cups with good quality, good brand reputation, novel design and good reputation. http://www.zhanyict.com/Similarly, since consumers in the primary market generally have higher incomes, the primary market has high requirements for the materials of water cups. Due to adequate market publicity, people will also prefer brands with good after-sales service.

What is the third and fourth tier market for water cups? The third and fourth tier markets mainly refer to markets where water cup consumption and purchasing power are relatively minor. The purchasing power and purchasing choices of the third and fourth tier markets are still largely affected by local economic income. http://www.zhanyict.com/Therefore, the price of water cups is relatively low, and the brands are mostly third and fourth tier brands. In the third and fourth tier markets for water cups, the main consumers are women, children and students. Compared with the first tier market, consumers in the third and fourth tier markets do not care more about brands. Under the condition of qualified quality, they will be more sensitive to prices. The sales of water cups with high brand premiums in the first tier market are average.

So what are the differences between these markets?

Price. The price of water cups in the first-tier market is higher, while the price of water cups in the third-tier and fourth-tier markets is lower. http://www.zhanyict.com/In addition to the difference in quality, there is also brand awareness and premium space. The third-tier and fourth-tier markets will pay more attention to practicality and price, so water cups with low prices, good quality, and reliable materials will sell better in the third-tier and fourth-tier markets.

What are the similarities between the primary market and the third and fourth tier markets?

Whether it is the primary market or the third and fourth tier markets, consumers are people who have a demand for water cups. http://www.zhanyict.com/These people include individual consumers, team consumers, business consumers, etc. The sales channels are also similar, mainly relying on online and offline simultaneous operations. The market competition method is also similar, pursuing cost-effectiveness at the average consumer price in the market.

Finally, what the editor wants to say is that if you are a practitioner in the water cup industry, no matter what kind of market you are facing, you must carefully analyze the market demand. http://www.zhanyict.com/The individual profit of products in the primary market will be higher, and the third and fourth tier markets have high cost performance and good reputation and can also have high sales.