Has the Internet dividend really decreased?
Recently, many friends said that the Internet dividend has become less, and it is not easy to make money through the Internet. What everyone is worried about the future? We are also looking for new opportunities, hoping that new marketing methods will emerge. Has the Internet dividend really decreased？
Personally, the Internet dividend has not decreased, but the channels have increased and the competition has become more intense. In the past, there were only a few 2B or 2C platforms on the Internet, and the merchants on these platforms were also limited. The rules of the platform are also based on attracting traffic, and the rules are simple, so that in the early stage, only uploading product pictures can wait for buyers. It doesn’t work anymore. Not only do they need to decorate stores but also create explosives, keep increasing selling points, and constantly invest in advertising costs to attract traffic. This is because the number of platforms has increased. Each platform has a targeted consumer group and has its own unique characteristics. In this way, customers are diverted, and merchants cannot wait for customers to place orders in the same way as before.
Rule changes are another important factor. Regardless of the rules of the existing platform or the sales rules of the entire market, the market must always be ahead of consumers, otherwise it will be eliminated. With the advent of 5G, the entire market rules have also undergone major changes. In the past, Internet sales were dominated by display sales, but now they have become experiential consumption. It used to be a static picture with text and now it is live broadcast. The emergence of these changes will make manufacturers who have been insisting on traditional Internet marketing overwhelmed, feeling that the cost is increasing and it is more difficult than before. But for emerging companies, they can accept new rules and integrate them more quickly.
These cannot reduce the dividends of the Internet. Some people say that the cakes in the market are just that big, and the more people eat them, the fewer people eat. This kind of thinking first limits the development of the market, the development of science and technology, and the changes in the environment, which will create new industries and new markets. The cake of the market will continue to change with the development of the economic world. Only by following up the rules of the market and the rules of Internet marketing in a timely manner can we better guard the "dividends" and create more dividends.
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